When it comes to Google marketing, you must understand the difference between SEO (search engine optimization) and PPC (Pay per click).
Many business owners get mislead into the wrong type of marketing and learn the hard way. We will simply just tell you the difference so you can decide for yourself what is better for your business.
In our opinion, PPC is best for business at the start of their journey and SEO is for businesses who have been around for a while or have a lot of funding and can do both.
PPC Marketing is the closest method to instant results. As soon as your campaign is setup, you will start receiving users on your website.
Pay per click guarantees that you will have users on your website.
Well that depends on the price of the click. Part of this service is to optimize those clicks so that you're spending $2 instead of $5 per click.
That depends on the website design & development. We recommend doing data driven design with this package because we can optimize your conversions too. Usually though, from Google statistics, you can expect a 1-2% conversion rate without a conversion rate optimization service.
Experienced marketers will know what keywords to use and what areas to target. Usually it takes 2 - 4 weeks to start seeing great returns.
Unlike PPC - SEO (search engine optimization) is a long term investment. If you need clients right now, than this is not the ideal type of marketing as you need 6-12 months to start getting good results.
When you're optimizing the site to be found on google. You need to constantly monitor which keywords are working and bringing in traffic and which are not then constantly update the website to have keywords which do bring in traffic, which includes writing blogs which are 4000 to 5000 works. You need to setup back-links - which is basically other sites which link to your site.
All of this is very time consuming, if you calculate that it take 2-3 hours per blog + 1 hour per day optimization & keyword research, in total you have about 32 hours of work per month. Times that by the average hourly rate of a marketers, which is $50 and you get the average price of SEO which is $1600 per month.
Google Ads are currently the most desirable and cost-effective way to advertise your business.
With this method of paid advertising on the Internet, your ads appear only when a user searches on a specific keyword for which you are advertising for.
The advantages of PPC is: measurable results, precise targeting of the audience, local or global advertising, complete cost control.
We monitor and maintain your Google ads account and optimize it to save the amount of money you spend on Google Ads. In the process we are able to monitor how many visits there are to the site, traffic sources, pages which users spend the most time on, bounce rates and much more.
You describe your business to us, so that we can understand what you're trying to achieve.
We research how many people are searching specific keywords and industry related keywords, cost per click, optimizations we can do.
We form a strategy and consult the best plan of action is, why and what potential results you will have.
We monitor your campaign every day! Block inappropriate traffic, and notes our findings into a report which we send out weekly.
We optimize your campaign to get you the best returns on your investment making google ads an affordable method to aquire new clients or for product sales.
Your ads are visible on all devices (laptop, tablet, desktop computer, cellphone, smart TV).
With well picked keywords, audience targeting, setting up a right conversion, you can be recognizable on Google in a short time.